“Can you make me a Birdwatching Logbook?”
Yes.
My main motivation for producing the birdwatching logbooks is that I wanted my art to be part of the solution to the biodiversity crisis. Having a background in agriculture, education, and natural sciences means I am well-placed to initiate change in the conservation sector.
One of the brilliant aspects of self-publishing is being able to control the process, without the industry constraints that normally accompany a book-based project. Small print runs are achievable meaning a bespoke logbook for your particular area of interest can be an innovative way to highlight the cause. Birds are a brilliant form of gateway wildlife, being relatively easy to spot, well-known and loved, around during the daylight hours (mostly) and don’t represent any safety hazard.
London
Arizona
Ideas for marketing your bespoke birdwatching logbook
Sales-based
- Retail outlets such as Discovery or Visitor Centres
- Wildlife and birdwatching tours
- Hospitality and accomodation
- Information hubs
- Website or e-commerce sales
- Workshops and associated events
- Schools, clubs and societies
Incentives-based
- Gifts for donors
- Tangible offering for angel investors and patrons
- Part of a membership package
- Volunteer bonus
- Raffle or prize giveaway
- Attendance token
- Achievement marker
The logbooks are:
- inclusive
- suitable for all levels of participation
- a great memento of a visit
- a gift which is an attractive price point – and easy to post
- robust and useful for taking on trails and adventures
- screen-free engagement with the birds in the area
- plastic-free and printed here in the UK with vegetable-based inks
- cute!
Jennifer did a great job with communication, speedy turnaround, and walking me through the creation and delivery.
Jack Humphrey, Director of Digital Outreach, The Rewilding Institute, Albuquerque
So, how do we make this happen?
Level I
The layout of the book remains the same, so 22 birds with a double page at the centre. I have over 250 illustrations to choose from, and the copy can be tweaked and tailored for your individual project. An ISBN and barcode facilitate retail sales from supportive outlets, increasing reach and broadening the scope of your project.
Prices from £800 for 100 books
Level II
As Level I but with the option of new illustrations for the birds featured, the inside pages tweaked to accommodate specific information about your project. Support for marketing and future promotions and the option of extra materials and resources to ensure success such as workshops, interviews, QR codes, and copy for newsletters and websites.
Prices from £1500 for 250 books
I wanted to say a massive thank you for attending the event yesterday. It has been a pleasure working with you on this project and we are looking forward to the workshops! It was so fantastic to see everyone’s response to your book.
Ushna Mughal, Knight Dragon Developments Ltd, Greenwich Peninsula
In Summary
Attention to detail and adaptability means the logbook can be adjusted to best promote your project, and provide a meaningful contribution to the work being done in a unique and constructive way. The logbooks are accessible for all, so helps people become familiarised with the project and able to support and be part of the solution to the lack of public engagement with the challenges our birds – and other wildlife – are facing.
Contact me to discuss your project
Email me at jennifermooreartist@gmail.com or use the form below.
